PERFORMANCE STARTS HERE

Say Hello To Vanilla

Sustained Energy

"The new Vanilla is the perfect mild and sweet flavor to keep me fueled for hours"
—  Hannah Otto

No Stomach Drama

"Goes down easy and never upsets my gut."
— Dave M.

Perfect Flavor

"The light vanilla flavor doesn’t get old, even after multiple servings."
— Mark D.

“The Ferrari of sports-supplement companies.”

“First Endurance produces supplements that deliver on their promise, thanks to clinically proven dosages of endurance boosting ingredients.”

“I'm surprised how good I feel everyday.”

YOU DESERVE THE VERY BEST

INNOVATIVE RACING NUTRIENTS

We spare no expense investing in the latest research-driven innovation and technology, redefining the limits of endurance nutrition to help you redefine your limits of endurance.

A SMARTER WAY TO FUEL

Engineered For Your Most Demanding Days

5 / 5

Substantial Carbs Per Hour

“EFS-PRO hits the mark when it comes to easiness on the gut.”
— Heidi Franz (Professional Cyclist)

The Best Mix Out There

"Even at 120 grams of carbs per 24 oz, it doesn’t taste overly sweet or strong."
— Greg R.

Game Changer

"The new EFS-PRO formula is a game changer!"
— Adam Merry (Professional Trail Runner)

PRO TEAM

Our athletes help us develop and test products, pushing the boundaries to improve performance and increase endurance.

Alexey Vermeulen

Alexey Vermeulen

Privateer

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Hannah Otto

Hannah Otto

Professional Mountain Biker & Gravel Racer

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Phil Gaimon

Phil Gaimon

Un-Professional Cyclist

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Adam Merry

Adam Merry

Professional Trail and Ultrarunner

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