MultiV-PRO: The 7-in-1 MVM

MultiV-PRO: The 7-in-1 MVM

By Dr. Luke Bucci, PhD

A high-level tour of the key changes and key contributing ingredients in MultiV-PRO – as well as what stayed the same between generations.

October 19, 2023
A Tale of Two Medals

A Tale of Two Medals

With Shannon Koch

Shannon Koch rode into Augusta looking for gold. She found it. We had a conversation with the new Master’s crit national champion following her big solo move to take the stars and stripes.

October 12, 2023
Rob Britton Comes Good at Badlands

Rob Britton Comes Good at Badlands

With Rob Britton

In early September, FE Factory Team member Rob Britton netted the win at Badlands, which traverses 500 miles of countryside in southern Spain – including absolutely dizzying heights and over 52,000ft of climbing.

September 28, 2023
Competition, inspiration, and the win in Ketchum

Competition, inspiration, and the win in Ketchum

By Griffin Easter

Though he’s previously bullied his way to individual stages at Rebecca’s Private Idaho, Griffin Easter never took the overall until the 2023 edition.

September 26, 2023
Adam and the Endurance Factory

Adam and the Endurance Factory

By Adam Merry

Adam lays out the general training and nutrition plan that have led him to a season of notable results and a qualifying spot at his A race, Western States.

May 18, 2023
Mud & Milestones in Molveno

Mud & Milestones in Molveno

By Josiah Middaugh

After 25 years, the XTERRA World Championship was moved from Maui, Hawaii to Molveno, Italy. XTERRA has been gaining steam in Europe for the past decade and especially elite racing has really taken off in the past few years. The change was bittersweet, but I am excited for the sport and I was really looking forward to a mountain world championship in the Dolomites.  Without racing in Europe for several years it was hard to gauge how I would slot into the deeper, more competitive Eurocentric field.  

November 23, 2022
IRONMAN World Championships Race Report

IRONMAN World Championships Race Report

By Matt Hanson, EdD

Obviously, the Ironman World Championships is the one event each year where I want to be at my best. To me, this continues to remain the most important day of the year, and the entire season is geared around trying to set up the best performance possible on this day.

The course itself makes preparation and approach tricky, because the conditions of the Ironman World Championships are almost always going to be brutal. You have to be prepped for heat, humidity, high winds, and choppy water.

October 27, 2022
Larry Warbasse x First Endurance

Larry Warbasse x First Endurance

We’re pleased to announce a partnership between First Endurance and AG2R Citroën’s Larry Warbasse, the American stalwart whose 2022 campaign is perhaps most memorable for a series of uncharacteristic calamities.
September 13, 2022
Tommy Rivs x First Endurance

Tommy Rivs x First Endurance

Words like “inspiring,” “perseverance,” “overcoming,” and the like get thrown around a lot in endurance athletics, but – for some athletes – they aren’t just stoke-bro hyperbole. Tommy “Rivs” Puzey is one of those athletes, and we’re unironically and very sincerely stoked to announce a partnership with him.

April 07, 2022
First Endurance x Best Buddies

First Endurance x Best Buddies

We’re pleased to announce that First Endurance is providing nutrition and supplement support for Best Buddies Racing. Given our longstanding relationship with many of the team’s riders – including Daniel Estevez and Rubén Companioni – the move makes professional sense. It also doesn’t hurt that Best Buddies International, the team’s title sponsor, is a great organization to support.

February 03, 2022