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First Endurance Sponsors US Xterra National Champion Whitmore again in 2004


Salt Lake City, UT -January 26, 2004 - For the second straight year First Endurance™ will supply Optygen and Ultragen to 2003 U.S. Xterra National Champion Jamie Whitmore. Through her first year using Optygen, Whitmore dominated the women's Pro Xterra races with seven first place finishes. Whitmore was crowned U.S. National Champion, U.S. Points Champion and European Champion, and at age 27 is getting faster and stronger with each race.

Poised to again dominate in 2004, Whitmore is still looking for her first Xterra World Championship title. "I will go into Xterra Worlds with the best preparation, so I can have the best race possible. If I do this, I know I can win," said Whitmore. Whitmore said that her race preparation includes very specific evaluation of sponsoring partners, choosing only those with the best products.

"As a professional athlete it is important that I fuel my body with the best nutrition available. First Endurance has a passion for making the best endurance supplements on the market and it shows in their products," said Whitmore. She also emphasized that it is obvious that First Endurance puts the athlete first by assuring that all their products use only the highest quality ingredients, backed with a Certificate of Analysis. Whitmore said she is committed to using only the best products on the market. "It's reassuring to know I am getting the highest quality, best performing nutritional products on the market," said Whitmore.

Jamie Whitmore Accolades:
1st -USA Xterra National Champion
1st -US Xterra Points Series Champion
1st -European Xterra Champion
2nd -Xterra World Championship
1st -Xterra Saipan
1st -Xterra Big Bear, West Coast Championship
1st -Xterra Richmond, East Coast Championship
1st -Xterra Keystone, Central Championship
1st -Xterra Czech Republic
1st -Xterra Netherlands
1st -Xterra Germany
2nd -Xterra Canada

"Jamie Whitmore is an amazing athlete that will dominate this sport for many years to come, and First Endurance is very pleased to have the opportunity to work with an athlete of this caliber," stated Robert Kunz, Sr. VP of R & D for First Endurance. "As talented as Whitmore is physically, I have been most impressed with her mental toughness. Jamie pushes the limit in each and every race she enters," said Kunz. He also noted that Whitmore's feedback is instrumental in the development of First Endurance products. "In return, we hope these products help her remain at the top of her sport for many years to come," stated Kunz.

About First Endurance:
First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. Give endurance athletes access to formulas that are developed for one specific reason-to maximize endurance performance. First Endurance is committed to using only the highest-quality ingredients and uses the latest scientifically validated technological advancements. First Endurance proudly sponsors the Navigators, Sierra Nevada and Webcor professional cycling teams and the US Telemark Ski Team. In addition, First Endurance sponsors professional triathletes Peter Kotland, Raynard Tissik, Jamie Whitmore and various other endurance athletes.


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