LATEST NEWS

First Endurance Sponsors Ironman Champion Peter Kotland

Salt Lake City, UT -January 16, 2004-First EnduranceTM is proud to announce that they will supply Optygen and Ultragen to Ironman champion Peter Kotland. Kotland has won two Ironman distance races and is the World Ultraman champion. At the prime of this career, Kotland is a threat to win additional titles in 2004. more

First Endurance Sponsors Sierra Nevada Professional Cycling Team

December 10, 2003-First Endurance is proud to announce that they will supply Optygen and Ultragen (which will be launched January 2004) to the Sierra Nevada professional cycling team for the 2004 racing season. The Sierra Nevada team is a group of elite athletes based in Northern California who are competing at both the regional and national level. more

Filliol wins Cancun International Triathlon Union World Cup

Salt Lake City, UT - November 3, 2003 - First Endurance triathlete Natasha Filliol won her first International Triathlon Union World Cup race in Cancun Mexico November 1, 2003. The twenty three-year-old speedster from British Colombia passed nearly a dozen of the top women triathletes in the world on the run to claim her first win of 2003. more

First Endurance Extends Sponsorship with US Telemark Team

Salt Lake City, UT - November 3, 2003 - First Endurance is proud to announce they will be the official nutrient sponsors for the US Telemark Ski Team again in 2004. This year the team will receive Optygen and the soon to be introduced recovery product Ultragen. more

First Endurance Becomes Title Sponsors for St. George ½ Ironman

Salt Lake City, UT - October 6th, 2003 - First Endurance continues to support the triathlon racing community by signing up to become the title sponsor for the 2003 Kokopelli Long Course Triathlon. The second annual ½ Ironman race attracts the top triathletes from California, Nevada, Arizona, Colorado and Utah. The race (which will be held this October 25th in St. George, Utah) will start at the Quail Creek reservoir and make its way towards Zion National Park before looping back around and finishing in Hurricane Utah. more

Larsen and Whitmore Win 2003 US Xterra National Championships

Salt Lake City, UT - September 28, 2003 - First Endurance triathletes Steve Larsen and Jamie Whitmore beat the best of the best to win the 2003 Xterra National Championships in Lake Tahoe, Nevada. Another First Endurance triathlete, Tyler Johnson was the second American to come across the line in the men's race. more

Jamie Whitmore wins European Xterra Championships

Salt Lake City, UT - September 22, 2003 - First Endurance athlete Jamie Whitmore out climbed, out ran and out lasted the best Europe had to offer by winning the European Xterra Championships. Over three championship races including the Czech Republic, Netherlands and Germany, Whitmore was dominant taking the top honors in all three championship races. Jamie earned enough points to claim the 10,000 Euro purse and crowned European Xterra Champion. more

Rodriguez on Podium Two out of Three Days at Vuelta

Salt Lake City, UT - September 20, 2003 - First Endurance athlete "Fast" Freddie Rodriguez demonstrated his sprinting prowess again today by getting on the podium for the second time in three days at the 2003 Vuelta a España. The American is racing against the best cyclists in the world at the 58th Vuelta a España stage race September 6-28. more

First Endurance to Unveil Ultragen

Salt Lake City, UT - August 27, 2003 - Perhaps unorthodox and definitely time intensive and costly, the protocol used by First Endurance to develop UltragenTM has proven to be more than worth the effort. UltragenTM, a recovery product, has been receiving rave reviews by the most important critics of all - hardcore endurance athletes. more

Steve Larsen and Jamie Whitmore dominate Xterra Keystone

Keystone, CO - July 19, 2003 -- Pro Triathletes Steve Larsen and Jamie Whitmore took the Men's and Women's titles, respectively, on a technical course with altitudes topping 11,500 feet. Larsen bested two-time world champion Conrad Stoltz, who has not lost an Xterra race in two years. more

First Endurance Announces Fred Rodriguez Sponsorship

Salt Lake City, UT - May 20, 2003 - First Endurance is proud to announce that they will be teaming up with cycling phenomenon Fred Rodriguez for the 2003 racing season. Rodriguez, who races for the Division I Italian Vini Caldirola Sidermec, has already picked up where he left off last year. He won the second stage of the Tour of Rhodes, finished 2nd in Italy's season opener, GP Costa degli Bruschi, and won two stages in the Tour of Georgia last month. more

First Endurance Launches New and Improved OPTYGEN Formula

Salt Lake City, UT - May 5, 2003 - Focusing on increased effectiveness and standardized extracts, First Endurance has introduced a new and improved OPTYGEN formula. Athletes who have been using OPTYGEN can expect an even greater increase in power output, faster recovery, lower heart rates and other improved benefits with the new formulation. more

First Endurance Teams up with Steve Larsen

Salt Lake City, UT – March 20, 2003— Steve Larsen received a bottle of OPTYGEN last year at a triathlon. He added it to the pile of other "stuff" he gets wherever he goes, went home and didn't think anything about it. After a few months, he decided to try the red capsules in the glass bottle. It didn't take long for him to contact First Endurance to learn more about the Company once he started to experience the benefits of OPTYGEN himself. more

First Endurance Introduces the Endurance Research Board

Salt Lake City, UT – February 10, 2003—First Endurance continues breaking new ground by assembling the Endurance Research Board, a unique team of scientists who are also passionate cyclists, triathletes and Nordic skiers. The Endurance Research Board (ERB) will collaborate with First Endurance to continue developing them most advanced endurance supplements available. more

First Endurance Sponsors Navigators Professional Cycling Team

First Endurance is proud to announce that they will be the official supplement suppliers for the Navigators Professional Cycling Team for the 2003 racing season. Ed Beamon, the team Director Sportif, tried OPTYGEN himself during a few 2002 races and said: "I have really surprised myself with the strength and recovery that I have exhibited... more

Duathlon National Champions chose OPTYGEN

Duathlete National Champions Tyler Johnson and Andrea Ratkovic will be racing for First Endurance in 2003. Tyler and Andrea will be using OPTYGENTM this year to help them take their racing to the next level. Both 2002 Duathlon National Champions will be doing triathlons this year and competing with the world’s best professional triathletes in 2003. more

Rhodiola is Patented for its Ability to Oxygenate Blood

A double blind, placebo-controlled and randomized human study conducted at the Xi'an Medical School in Xi'an, China demonstrated performance enhancing benefits in humans. Rhodiola was shown to enhance blood oxygenation and decrease blood viscosity by approximately sixteen (16) percent. It was this study which was the basis for United States Patent #6,399,166. more

First Endurance Sponsors US Telemark Ski Team

First Endurance is the official supplement supplier for the US Telemark Ski Team for the 2002-2003 ski season. James Ludlow, President of the US Telemark Ski Team and Head Coach of the US Telemark summer camps noted: " With Optygen included in our fall training, we have been able to train harder and recover faster. more

First Endurance Sets the Gold Standard

First Endurance sets the gold standard by giving endurance athletes the information they need to make an educated decision about supplementation. First Endurance is the first supplement company to provide a Certificate of Analysis with every purchase. A Certificate of Analysis is a document that lists every active and inactive substance used to manufacture a supplement. In addition, a C of A also shows if there are any additional ingredients added to the formulation. First Endurance had the OPTYGEN ingredients tested for purity, potency and safety. more

First Endurance Dominates at Xterra Off-Road Triathlon Nationals

The best triathletes in the nation gathered in Lake Tahoe, Nevada to race for gold at the Xterra Offroad Triathlon Nationals. The grueling racecourse included a 1.5KM open water swim, a 10K trail run and a 34K mountain bike ride that climbed 2,500 feet in elevation. Every member of the First Endurance Off-Road Triathlon team qualified for this demanding race. more

First Endurance Triathletes Well-positioned to Medal in Championships

With the championship season only weeks away, the First Endurance Team is poised to make a big splash at Xterra Off-Road Triathlon Nationals, Xterra Worlds and The Hawaii Ironman World Championships. more

OPTYGEN Ranked #1 Endurance Supplement

OPTYGEN, by 1st ENDURANCE, was ranked the number one endurance supplement in a recent study done by SupplementWatch™, Incorporated. Supplementwatch.com reviewed OPTYGEN by 1st ENDURANCE and five other popular endurance supplements. At the conclusion of the review, only OPTYGEN received the top rating “Try It!” more

The Secret is Out

Elite cyclists and hard-core triathletes have started talking about OPTYGEN, a unique new supplement by First Endurance, which is developed specifically for endurance athletes. Hard-core endurance athletes are excited about OPTYGEN because more

First Endurance Rider gets Silver Medal at National Time Trials

First Endurance rider Gardie Jackson smoked the time trial course at Master's Nationals in Bakersfield, California to get 2nd place in the 35-39 age group. The July 9 race over 34.5km gave Jackson the opportunity to fly by five other riders in recording his time of 45:20 more

Johnson takes East Coast Xterra Title and qualifies for Worlds

Anthony Johnson racing for the First Endurance Triathlon Team, in only his second race of the season takes another impressive win. Over 300 competitors converged on the dirt and streets of Richmond Virginia on Sunday June 24th for a shot at a qualifying for Xterra Off-Road Triathlon Nationals and Worlds. When all was said and more

First Endurance/Contender Cycling Team Mixing it up at the 2002 HP Woman's Challenge

The First Endurance Cycling Team is mixing it up with the best female cyclists in the world at the 2002 HP Women's Challenge, an invitational stage race that covers 543.4 miles in only nine days. This year's event has an individual time-trial, a criterium and 7 road races. Considered the best and biggest women's bicycle race more

First Endurance Triathletes Record Two More Xterra Titles

Yuba Lake, UT- First Endurance Triathlon Team recorded their inaugural victory on May 20 at the Miami Beach Xterra Off-Road Triathlon, Anthony Johnson and Serena Warner added to the list by taking the overall male and female titles at the 2002 Xterra Yuba Rock and Road Triathlon on June 1, in Yuba Lake, Utah. With a solid win more

The First Endurance Cycling Scores Two More Victories

Salt Lake City, UT- After a strong finish in the Tour of the Gila, First Endurance rider Gardie Jackson added two more victories to the dominating list of top finishes for the First Endurance Cycling Team. Jackson, a Cat I rider for the team, finished first in both more

First Endurance/Contender Cycling Team Draws Top Competitors

Salt Lake City, UT- Category I and Category II cyclists for First Endurance/Contender are leading the way in several Utah circuits. With six Cat I and five Cat II competitors, the team holds the top spots in several categories. more

"Since using Optygen I have gained a level of endurance that I never knew existed " 
-Marty Nothstein (Navigators Professional Cycling Team & Olympic Champion)