Now Available

First Endurance is proud to introduce the highly anticipated EFS Liquid Shot at Interbike on September 23, 2008. The EFS Liquid Shot has been in development for two years and is the result of collaboration between First Endurance athletes, customers, retailers, and the First Endurance Research and Development team.

UNLIKE ANYTHING ELSE

"The EFS Liquid Shot is actually a long-time coming" said Robert Kunz, VP of Research & Development at First Endurance. "We've been researching the gel market for a six years now. The dilemma for us, though, was that our sponsored athletes wanted us to develop other products first. Since First Endurance started back in 2002 we've been looking at the gel delivery system, knowing we'd eventually develop our own version. This year, we had an overwhelming number of requests from our athletes, retailers and customers to develop a special 'gel'. Because we had been looking at gels for a quite a while and our athletes have been giving us tons of great input and feedback, our research and development team had accumulated a lot valuable knowledge and were able to develop something really unique. Not just a "me too" product, but a dramatic step up from a formula and packaging standpoint."

1. TECHNOLOGICALLY ADVANCED FORMULA- With the new EFS Liquid Shot, you get ALL the ingredients you need to maximize endurance and performance. Features include:

-Each EFS Liquid Shot delivers 400 high-quality calories

-Over 1500mg electrolytes (so you don.t need to bother taking extra electrolyte pills)

-1000mg of amino acids

2. UNIQUE PACKAGING- The Liquid Shot flask has a re-sealable pop-top that allows you to take as little or as much as you want. It's also refillable and 100% recyclable.

3. NO GELLING AGENTS- Unlike the "gels" that are on the market, the EFS Liquid Shot does not contain any gelling agents, which slow down absorption and digestion.

COMPLETE ENDURANCE LINE

The First Endurance product line was designed from the beginning to work as a complete endurance system. Each product has been designed to compliment the others. With the addition of the EFS Liquid Shot, First Endurance now offers everything an endurance athlete needs to maximize endurance and performance. There.s no reason or need to use anything else.


References:
1. Gulliford, M. C., Bicknell, E. J. & Scarpello, J. H. B. (1988). Effect of guar on amino acid absorption and the blood glucose, insulin, C-peptide and glucagon responses to jejunal amino acid and glucose perfusion in man. European Journal of Clinical Nutrition 42, 871-876.

2. Brouns, F., et al. 1992 Rationale for upper limits of electrolyte replacement during exercise. International Journal of Sport Nutrition 2:229-38. American College of Sports Medicine. (2007). Exercise and fluid replacement

3. Gastmann UA, Lehmann MJ. Overtraining and the BCAA hypothesis. Med Sci Sports Exerc. 1998 Jul;30(7):1173-8.

4. Jentjens RL. Underwood K. Achten J, Currell K, Mann CH, Jeukendrip AE. Exogenous carbohydrate oxidation rates are elevated after combined carbohydrate sources during exerc ise in heat. J Appl Physiol. 2006 Mar; 100(3): 807-16.

coming soon